Game Fuel is the first energy drink made by gamers, for gamers. So instead of launching Game Fuel like a traditional beverage, we treated it like a video game. Our audience lives and breathes competition, so we gave it to them in the form of cinematic, high-energy moments of victory.
Directed by Spencer Riviera & TWIN
We captured the sounds of victory in our resealable can to give viewers a taste of domination during short form pre-roll.
Since our target’s main mode of communication is trash talk, we provided them with plenty of ammo in. the form of sharable GIFs.