We gave fans tools to make ads for the Giants so they could convince their skeptical friends to attend a game.
We turned the best fan-made art into ads.
We even gave out free Skeptickets on social to convert baseball skeptics.
Baseball has a problem: People think it’s boring. So rather than ignore the skepticism around the sport, we confronted the problem head-on with the help of Bay Area rapper, IAMSU! Made with the lovely people at nice&frank and Amodeo.
Clios Shortlist | Adweek | Campaign | The Drum
