Everyone ‘shoulds’ themselves: I ‘should’ be a better friend, I ‘should’ workout more, I ‘should’ eat healthier. Luckily, Halo Top doesn’t have the calories, carbs, and ‘shoulds’ that typically come with ice cream. So we encouraged the world to shake off the ‘shoulds’ and enjoy themselves.
Directed by Jason Koenig | Creativity: Ad of the Day | Muse by CLIO: Ad of the Week
Just before heading into production, COVID struck. Along with the help of Anonymous Content, we managed to pull off a completely remote shoot in Slovenia.
We built an apartment from scratch in a Slovenian warehouse, from halfway across the world in San Francisco. Every inch of the set build was tailored to the choreography of the script. And the apartment was curated to be an extension of the brand, from a pink and gold accent wall to a gilded refrigerator.