The topic of consent can feel complicated. So we leveraged familiar technology to turn it into a more approachable conversation. This originally started as a passion project but it quickly became a full-on movement as we partnered with the likes of United Nations General Assembly, Lollapalooza, Uber and more.
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To reach people at music festivals, where people are often vulnerable and under the influence, we used AirDrop to deliver a message that made consent top of mind.
Then, we helped prevent harassment in places like bars where boundaries are typically crossed. By transforming the familiar experience of charging your phone into one that talked about consent, we delivered our message without killing people’s buzz.
In addition to activations and events, we developed a social channel geared toward creating allyship and highlighting voices in the community.